Letter from the president
Knowledge brings people together; science creates identity and generates solidarity – particularly in times of a pandemic.
With the new multimedia FHWS magazine “Fokus Orange”, the University of Applied Sciences Würzburg-Schweinfurt not only supplies the latest news, it also tells stories. Fokus Orange takes its readers on a journey to the world of science, packed with impressions, short movies, podcasts, and articles, and it shares personal perspectives in a cross-medial way. Whether stories from research or from cooperating companies, portraits of creative alumni, glimpses into young start-ups or stories from students at home and abroad – the topics provide many insights into university life at FHWS.
In this way, FHWS wants to take students, FHWS members and cooperation partners with it as it embarks on the digital age: Showing what’s going on with artificial intelligence, letting the first roboticists graduated from FHWS tell about their studies, seeing how everyday life can be reshaped by intelligent software – starting from architectural designs and Smart Home solutions through communication design with augmented and virtual reality to thermography processes in electrical engineering.
Let us inspire, inform, and entertain you! Become part of the FHWS family and join us on our journey, together, into the future. Welcome to FHWS!
President of FHWS
How Network became Fokus Orange
Flashy, brightly-coloured and a touch of orange: that's Fokus Orange. But how did this magazine actually come into being and who writes the articles?
Fokus Orange stands for current information and content on the topic of FHWS. We report on scientific and student projects from teaching and research, as well as things worth knowing from the entirety of campus life. Fokus Orange is multimedia. The “Network” newsletter, which was sent as printed copies to FHWS’ external partners and companies, and sadly has no longer been able to be published in recent years for capacity reasons was the basis for the current online magazine.
The time had now come to create a new communication medium for the FHWS family and its partners. A cross-media medium which presents fresh and relevant FHWS topics in an attractive manner and takes them into the public sphere.
The fact that Fokus Orange is so brightly-coloured and modern is predominantly thanks to master’s student Alicia Weigel, budding specialist journalist, and Anna Radlbeck, budding communication designer, who had the job of designing and developing the magazine together with support from the Department of Public Affairs and Communications. We are very proud to be able to benefit so directly from the applied sciences at FHWS and be able to present a magazine which was developed in-house.
In order to support the practical character of FHWS, Claudia Kunze, Head of the Department of Public Affairs and Communications, had the idea of having students develop the concept for this. Two student working groups from the Trade Journalism and Corporate Communications master’s programme therefore developed concepts for an FHWS magazine in the 2019/20 winter semester. The current “Fokus Orange” online magazine ultimately resulted from both presentations. In a further step, the “specialist journalists” also work for “Fokus Orange” as editors. A total of 20 articles were thus delivered by the young writers in the 2020 summer semester.
A win-win situation
Programme director Prof. Lutz Frühbrodt expresses his satisfaction: “I believe that both parties – the Department of Public Affairs and Communications as well as our degree programme – benefit greatly from this collaboration, working practically and with presentable results.” The Department of Public Affairs and Communications in turn got articles from authors who, as students at FHWS, are also closer to the topics than external editors would be, for example. A win-win situation for both sides.
Both parties want this collaboration to be continued in the coming semesters. Claudia Kunze, Head of the Department of Public Affairs and Communications, sums it up: “Students can apply their knowledge in practice and we get articles from very good authors. There couldn’t be a better combination.”